This course will examine the function and practice of marketing
in more detail. A well-proven process for strategic planning which delegates
will be able to use in practice will be explained. This Diploma covers the
definition, concept and need for marketing and the important role marketing
plays in Business operations
Areas Covered:
• Managing Profitable Customer Relationships
• Managing Marketing Information
• Customer-Driven Marketing Strategy
Creating Value for Target Customers
• Product, Services, and Branding Strategies
• Advertising and Public Relations
• Personal Selling and Sales Promotions
• Direct and Online Marketing
• Major Forces Shaping the Digital Age
Start Date: 10-Jan-2015
Visit Us : WWW.VIPEDUC.NET
or Call Us : 04-446 7400
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